Paid Media Director

Leap Event Technology is a remote-friendly company. This position is open to any candidate in North America.

WHO WE ARE:

Leap is revolutionizing the event technology industry by empowering organizers to create experiences that are more engaging, more thrilling, and more impactful than ever before. Our all-in-one suite of ticketing, mobile apps, experiential marketing, and patron management tools, combined with our expert marketing services, allows organizers to drive nonstop engagement and capture all customer data from their entire event. That’s why iconic brands like New York Comic Con, Bonnaroo, Illuminarium, and the NHL choose us to power their events.

We are a diverse and passionate team of event experts and fans who are dedicated to helping organizers transform their event experiences. Like our clients, we live and breathe events. We take our passion, knowledge, and hands-on experience and apply it to our work every single day. With offices in Dallas, Montreal, and Sydney, and an expansive remote workforce across the globe, our diverse backgrounds give us the experience needed to create incredible events for any industry, anywhere in the world.

The Paid Media Director will play a critical leadership role in planning, executing, and optimizing paid media and digital performance marketing initiatives across multiple clients, campaigns, and channels. This role balances hands-on execution with strategic oversight, helping ensure campaigns are efficient, scalable, and aligned to business goals.

The Director will partner closely with internal stakeholders, platform partners, and leadership to drive measurable outcomes, improve processes, and elevate performance marketing maturity across the organization.

Sounds interesting? Let’s talk.

AS A PAID MEDIA DIRECTOR, YOU WILL:

• Support the development of full-funnel paid media strategies aligned to client and organizational goals

• Translate business objectives into clear media strategies, channel plans, budgets, and KPIs

• Oversee execution and ongoing optimization of paid media campaigns across Meta, Google, Display, YouTube, OTT/CTV, and emerging platforms

• Monitor performance daily to ensure strong pacing, efficiency, and results against defined KPIs

• Partner on campaign measurement, reporting, and insights to identify trends, opportunities, and risks

• Help evolve reporting standards, dashboards, and performance storytelling for internal and external stakeholders

• Improve campaign processes, QA standards, and workflows across strategy, creative, execution, and analytics

• Serve as a day-to-day paid media lead, collaborating cross-functionally and mentoring junior team members

EXPERIENCE & SKILLS:

• 5–8+ years of experience in performance or digital marketing, paid media, or growth marketing

• Strong hands-on experience managing paid media across major platforms (Meta, Google Ads, programmatic)

• Demonstrated ability to analyze performance data and translate insights into action

• Experience managing multiple campaigns, budgets, and timelines simultaneously

• Strong communication skills with the ability to explain performance clearly to both technical and non-technical stakeholders

PREFERRED SKILLS:

• Experience in sports, entertainment, ticketing, or live events

• Familiarity with CRM-driven marketing, remarketing strategies, and lifecycle marketing

• Experience building or refining performance marketing processes and playbooks

• Comfort working in fast-paced, high-growth environments

WHAT SUCCESS LOOKS LIKE:

• Campaigns consistently launch on time, cleanly, and with clear performance goals

• Media dollars are allocated efficiently and optimized proactively

• Performance insights are clearly communicated and drive smarter decisions

• The paid media function becomes more scalable, repeatable, and predictable

BENEFITS:

We offer 

• Medical, Dental, Vision, and Voluntary benefits

• Generous PTO

• Paid parental leave (following 12 months of continuous employment)

• 401K Match

• $200 event reimbursement

• 360 Learning, a world-class learning and development platform

OFFICE INFORMATION:

Leap Event Technology is a 100% remote-friendly company. However, we do offer the option of working in the office for employees located in Montréal (CAN), Dallas (U.S.), Sydney (AUS). All of our offices are stocked with snacks and drinks and we provide a free lunch every week. We offer a monthly travel stipend, and even host the occasional themed party and happy hour! 

If you don’t live near an office but happen to be visiting nearby, you can work from the office for as long as you need.

LEARN MORE:

https://leapevent.tech/

ADDITIONAL INFORMATION:

Leap Event Technology requires all Event Operations employees and contractors who will be representing the company at a client event to be fully vaccinated at least two weeks prior to attending. Exemptions are determined by the event organizer. Employees are not required to be fully vaccinated to be present at an office facility. 

*Leap Event Technology provides equal opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.